How to Capture a Name and Email Address from a Landing Page
It is important that you know how to capture a name and email address from a landing page before your visitors would start clicking away. Before your visitors leave, you should have acquired your leads. But how? You could use some helpful pointers from this article.
Online marketers like you work so hard to get traffic to their landing pages. What can be disappointing when you work so hard is to find visitors landing on your site without clicking on anything. It can really be heartbreaking especially if you spent your hard earned money to get traffic by paid advertising.
You might begin to ask yourself if there is something you can do about this, considering that you have prospective customers who might potentially buy what you are trying to sell on your landing page, but could not yet at the moment. Instead of just letting them walk away, you can still make them your potential customers if you could successfully capture their information as your leads.
There are internet marketers who know a lot better. Internet marketers who are a lot smarter understand perfectly that every single person who lands on their landing page is worth something for their business. They have realized that by simply capturing email addresses of visitors who are not very willing to pay for their goods or services yet, they are able to pool a database of leads that can later be negotiated with other online marketers for future profitable ventures.
Capture a Name and Email Address From a Landing Page Within Four Seconds
It is a known fact that people who surf online have very short attention spans. If you are unable to capture a visitor’s attention in less than four seconds, you are already about to lose a potential customer who cloud just click away. There are too many distractions online and you only have a few seconds to engage your visitors. It’s always either they read another line on your page, or just click away to another page.
If you know how to capture a name and email address from a landing page, you will be in a very safe position. Among the most common reasons why visitors on a landing page just click away without taking any action include a number who accidentally landed on that page. Some who stayed a few more seconds to review your landing page must have realized the content is irrelevant to what they are looking for. There would be a small percentage who actually make that purchase, with a number that is ten times more than them who actually take time to sign up for a newsletter.
Techniques In Capturing a Name and Email Address From a Landing Page That Should Work
This tells you that content is really the key. If your landing page would offer useful and helpful information to your visitors, you will certainly get them engaged even if they might not make that purchase right away. There is always something you can do to convert those visits into signups without being annoying.
Have you tried landing on a page that has a signup overlay? This is called a “Popover”. Internet browser popup blockers could not affect this element and your visitors could not miss this too especially if you put content that could convince your users to signup. Your signup process needs to short and easy for your visitors. Your popovers could be annoying if it is what your visitors see right away, so you better delay it from showing for about 15-20 seconds so that your visitors would have time to get familiar with what your landing page is all about.
You can also use a sidebar signup by using a widget. If you have this widget on every page of your site, you will increase the opportunity of capturing your visitor’s name and email address before they even decide to walk away, even if they have left your landing page. If you know how to capture a name and email address from a landing page, you will earn yourself a useful network for your profitable ventures in the close future.