How to Find Competitors Keywords
Finding out competitor’s keywords is a very common task for the serious internet marketers. Marketers always need a set of good keywords which have low competition and for that they need to have a clear idea regarding the competitor’s keywords. There are different ways to find out the keywords which are being used by the competitors and the basic ways are:
Website Analysis: The sitemap of competitor’s website will contain every valuable page of that site which will be linked. And from there someone can get the targeted keywords. Then marketers can copy and then paste the codes into a file. After that by pressing CTRL+F they can get the links with the primary one and then paste those links into a MS Excel file and that MS Excel file will show the rival’s main SEO keywords.
Purchase Data from a Keyword Monitoring Service: There are some tools which show the list of keywords that the rivals bought and by analyzing these keywords marketers can get an idea about the most valuable keywords. Spyfu Domain History can be a very effective tool for the marketers (www.spyfu.com). Spyfu Ad History presents the competitors when they bid on a keyword in pay per click auctions. This information can be helpful for the marketers as well.
Using Panel Measurement Service: Marketers can get information from various panel measurement services like “Compete Inc.” (www.compete.com) and they offer a collection methodology which is very reliable. With this tool a marketer can see the keywords which are referring traffic to dedicated sites, and are getting the best CTR.
There are some other tools which can help the marketers a lot by providing competitor’s keywords. Adgooroo is such an important tool (www.adgooroo.com). It helps marketers to find out the exact keywords that are getting the most traffic to rival’s websites. Marketers with huge keyword lists succeed more traffic at a frown cost than their competitors.
There are some free tools also available to find out the competitor’s keywords and these are:
SEOmoz: This is a free tool which shows the one, two or three word phrases used by the competitor’s websites. The website is www.seomoz.org. Users just need to register for a free account to get the facilities.
Open Site Explorer: This tool is under the SEOmoz tools umbrella. This tool will show up to 20 of the keywords that the rivals use. It will also show what the competitors are targeting and how strong their link building campaign is.
Google AdWords Keyword Tool: This is a very effective free tool for the internet marketers.
SEMRush: This tool allows the users to enter a domain and see 10 of the leading keywords. It shows the list for which the site ranks for organically. It also shows the position in search result.
Alexa: This tool shows the keyword queries that add a high percentage of traffic. Marketers just need to go to the site’s “Site Info” tab and the put the competitor’s website address and then it will show the top queries repelling traffic to that website, and most used keywords. The website address is: www.alexa.com
Finding out competitor’s keyword is an important task in internet marketing and these tools and techniques will help an internet marketer to achieve the desired goal.