How to Group keywords in an Ad Group
Keyword grouping is an important task in internet marketing but most of the cased it is overlooked by the marketers. Keyword grouping carries a greater value in pay per clicking promotional activities, so marketers should concentrate more on this sector of marketing.
It will bring benefits to the paid search and well built keywords create high performing ad groups. It also brings some other benefits like:
- Good CTR
- Better conversion which means better sales
- Good scores
- Low CPA
And the final result of an effective keyword grouping is more organized search promotional ROI. Searchers usually look for ads that speak mainly to their search inquiries. A better grouping of keywords will generate better CTR and it will not only increase the sale, also leads to a better score from Google AdWords. In short we can say that a better, relevant and effective keyword grouping will take the search promotional activities to a better place in terms of more conversions, more traffic and lower ad spend.
Keyword grouping is basically organizing and segmenting the keyword list into a relevant group or subgroup. Marketers can assemble all the keywords into a MS Excel file. Although there are some tools available in the market which are better than using MS Excel but MS Excel is okay to conduct the process. After assembling the keywords, marketers need to organize those keywords by relevant terms. For example if the website is all about Germany then the primary keyword will be Germany. After that the sub groups can be “Europe” to assign the European countries like: France, Germany or Italy. Like this one marketer can come up with some other effective and relevant sub groups like: “Best economies in the World”, “Best Football playing nation” etc.
After grouping the keywords marketers can use this grouping policy to alter their landing pages and advertisement text authoring for the pay per click campaign. If they can do so then they will come up with a clear guide or we can define it as “keyword map” which can be used for informing the content creation and ad group association.
Keyword grouping is mainly the way to PPC success. Marketers need to segment and then organize the keywords into effective groups and subgroups. It will then bring a good result in the PPC marketing campaign, provides more clicks and conversions which will also decrease the ad spend.