How to Research Ads for Specific Keywords

It will spell a great difference in your online business success if you know how to research ads for specific keywords.  Did you know that only 3% of the total number of search advertisers online dominate in their respective niches?  This 3% knows something which the other 97% does not.

  If you want to be one of the privileged few who knew more and achieved more, you might want to read more of this article.

There are proven strategies that work for companies which are able to beat competition gracefully.  These strategies helped successful online marketers increase search traffic while lowering advertising costs on Google and Yahoo.  Research and learning always go hand in hand to improve on anything, including in advertising for online marketing.

Research Ads for Specific Keywords:  Know What Your Competitors Are Doing

Knowing how to research ads for specific keywords will help you learn more about what your competitors are targeting.  If you want to win, you need to know what your enemies are doing too.  You need to know the exact phrases which drive traffic to your competitor’s landing page.  This will help you increase your targeted traffic, which helps lower your PPC investment in the long run while increasing your revenues.  Thus, return of investment will be possible within a short amount of time only possible if you take more time to research about the competitors more.

Having that competitive advantage is more than working hard.  It’s entirely about working smart in your way towards effective online marketing.  Exerting more effort to have a larger database of keyword lists will help you win more traffic for less compared to your competitors.  This is because anyone who looks for something online using search engines would most likely plug in an average of two to four phrases to find what they need.

If you have keywords list that match what your target audience use, you will increase the possibility of your ads to get targeted in search results compared to how things will go if you used more general terms.  The longer and more specific keywords and phrases will have lesser competitors, thus would cost lower than the general terms.  This could mean better results for you but at lower costs.

How to Find Specific Keywords to Beat Your Competitors

What’s more challenging is how to find such specific keyword phrases.  There are available tools like Google’s keyword tool that you can use.  The more experienced advertiser will tell you that such tool only show broad and expensive keywords which can sometimes be irrelevant and fail to drive traffic to your landing page.

A better way would be to look closely at your competitor’s campaigns and look at the specific keywords that people use which led them to their site.  There are available tools other than Google’s keyword tool, which allow you to find targeted search keywords and phrases which real people use in searching what they need online.  Maximizing the features of tools like these will help you position your brand better against your competitors.  In addition to that, it will help you invest in PPC Adwords which cost less but would generate traffic better to your landing page.

There are excellent tools that you can use which effectively help you find your competitor’s keywords and let you add them to your subscriptions.  These keywords are ranked according to prominence in search and you can right away incorporate these phrases and keywords in your own campaigns.  Having specific keywords always work best for you to achieve better click through rates and better conversions. Learn how to research ads for specific keywords well, and all your efforts will pay off within a short span of time.