How to Use the Keyword Insertion Tool in Ads

You can make more relevant text ads by simply knowing how to use the keyword insertion tool in ads.  Doing this will help your target users see an ad that is directly relevant to what they used in their search. 

On the other hand, it will help you maximize your efforts by allowing you to efficiently manage a large group of keyword phrases and text ads.

Learning how to use the keyword insertion tool starts with understanding what it is all about.  Keyword insertion is a feature that allows you to make relevant ads to a more diverse audience.  It is an advanced feature for online marketers to be capable of placing a short code in text ads that will populate ads according to what the user plugs in to search.  The moment an ad shows, Adwords will replace the code automatically with specific keyword which resulted to the ad to appear.

The keyword insertion feature can be effectively used in text-based ads.  A word of caution though, as you have to use this feature with care and you need to master the tutorials of such tool before you ever try it on your own ad account.

Learn How to Use the Keyword Insertion Code for Your Text Ads

Google Adwords tutorial have very specific instructions on how to use the keyword insertion code.  You can insert the following code at any point in your text ad:

{keyword: Default Campaign}

So for example, if you are creating an ad text for the campaign group “Porsche”, with keywords |sports car| , |used sports car| , |used Carrera|, you can create an ad with this code insertion:

Buy {keyword: Porsche}

Slightly Used!

Less Than 20,000km Mileage

www.UsedPorsche4U.net

destination URL:  http://www.usedporsche4u.net/?kw={keyword:nil}

If the code is correctly embedded on your ad, it will be replaced by the keyword which made your ad appear once when a person who searched sees your ad in the search results.  If you have very long keyword though, your ad text would exceed character limit, and the default ad text will be used.  Ad results will vary according to what a person uses in the search.  If a user uses the keyword phrase |sports car|, the ad will show as:

Buy Sports Car

Slightly Used!

Less Than 20,000km Mileage

www. UsedPorsche4U.net

destination URL:  http://www.usedporsche4u.net/?kw= sports car

Guidelines in Using Keyword Insertion Tool for Google

Like I said earlier, using the keyword insertion tool requires expert hands and never do this if you have not yet mastered the tutorials that you see online.  Google explicitly defines guidelines in using the keyword insertion tool which needs to be adhered to if you do not want your ads to get disapproved.

First of all, the keyword insertion tool should not be used to promote adult content.  Your ad should only be written with and should be seen in correct punctuation and proper grammar once it populates.  All of your ads need to adhere to Google’s advertising policies.  Most importantly, your ads need to be helpful to your target audience by being clear and relevant to your site.  Observing these guidelines closely will help you build your brand reputation too, thus increase your credibility online.