How To Work With URL Names For SEO

URL names are significant in search engine optimization and it needs a good understanding of how search engines work for SEO to be effective.  If you have to hire an SEO expert or firm in optimizing your website, you need to be knowledgeable of what works in search engines.

You should do your own homework with your SEO strategy in order for you to have a working knowledge instead of leaving everything up to the experts and companies that offer SEO services.  You can listen to what SEO firms and experts offer with their strategies and fees, but you need to know what a certain fee is worth.

Getting your keywords in URL names is among the most overlooked strategies in SEO.  You can work your URL to be compliant with search engine preferences for better ranking.  URL stands for Universal Resource Locator, which is your web page name that appears on the address bar of a browser.  A search engine uses a URL to identify a web page.  The URL is stored in the index of search engines to determine the theme of a website.

Optimizing URL Names For Search Engines

A URL contains a domain as the first part and the filename in the second part.  For instance, the domain name

can be followed by a second part “/search-engine-optimization/on-page-elements-for-seo/url-names”, that leads to this exact article that you are now reading.

By using a domain name that is rich in keywords, you are actually already optimizing it for most search engines.  For example, if you are trying to advertise properties for sale, a good domain could be

. 

When you create a domain name, you need to be really creative as whatever you might think of might not always be available.  You may still optimize the domain name for search engines by using important keywords.

Using a dash between the keywords in the domain will help search engines separate the keywords from each other, which will give the domain additional strength in SEO.  You can also use a filename for SEO that is rich in keywords.  The filename, which is the second part of a URL, can be quite easy to optimize.  Remember to use the dash to separate the keywords for more power.

Over-SEOd URL Names Can Be Really Bad To Your Website

It is possible that you might over-SEO the URL, which you need to avoid.  Doing so causes a search engine to dilute your keywords’ power by the time a search engine flags your site.  Therefore, it makes a lot of sense not to use too many keywords either in the domain name or file name.  This is to keep your keywords powerful as they would not have to share importance with the less significant ones.

Query strings in URL names does not bring any good to SEO as search engines dot not get them indexed at all.  Recently, search engines have indexed query strings to URLs with a really bad effect to websites.  A query string on a URL name is a string of characters which pass on important information to the URL, usually starting with a question mark, separating values with an ampersand.  A URL is made longer with this string of characters which diminishes significance to the other characters on the query string.