How to Write Ads
Learning how to write ads the minute you start planning anything to make money online could mean a lot to your success in online marketing. A bitter pill to swallow is that you only have half a second to grab anyone’s attention with an online ad. That makes it more challenging to write ads that work!
The great news is that, you can greatly improve your ads results as long as you take an extra mile to learn how to write ads effectively. The key to any successful ad is beyond grabbing the attention of your target audience, as your end result lies in successfully convincing your audience to take action from the compulsion of your ads.
There’s a great pool of resources online that could help you improve your ability to write effective ads. If you also take time to read the rest of this article, you could try to work on adopting these tips that might work for your ads too.
Tips on How to Write Ads That Sell
It will help a lot if you learn from other people’s ads. Take a closer at other ads and pick up ideas which you think might work. You look at these ads and see for yourself which ones caught your attention and which ones did not. In doing so, you will have an idea of what works and what does not.
When you write ads, always think of who your target audience would be. You need to know and understand who your audience are in order for you to determine what will get them engaged. The best way to get your audience engaged is to present something which they want or need. Without knowing and understand who they are and what they do, you will never be successful in catching the attention of such audience. It’s all about connection!
Most importantly, pay more attention on the headline when you write ads. A good headline that works need not be long. Ideally, it should be as short as 5 to 7 words. It can be more effective to use “action” words or ask a compelling question to catch the attention of your target audience. To give emphasis to your headline, you can write it in all caps or in title case. You may write a headline like this: “Want to Know How To Write Ads?”
It will make your ads more appealing if you will have something “FREE” for your audience, like “FREE eBook” on “How to Write Ads” or something relevant to what you are offering. Certainly, giving something “FREE” will definitely grab anyone’s attention, especially if it is something very much relevant to what your audience considers important for his or her lifestyle or for some needed skills development.
Write Ads With Ethics and Test Them
Like what any other rule on communication considers to be very important, you need to write ads short and simple. There’s no need for you to overload your readers with too much information at first glance. Remember that if you write ads which are too long, there is a high chance that your prospective lead will just abandon your ads without reading further. Use very few words that concisely describes what you are trying to offer. It has to be brief but compelling enough to cause your readers to continue reading.
Remember that it is not a good thing to write ads in All Caps, as it could make it difficult to read. In online ethics, all caps would also be considered as yelling, thus would come too strong for your readers. If taken as rude by most users, you will put your ads at the risk of being ignored for yelling.
It’s relatively easier to catch the attention of your target audience with your ads than cause them to do something. The challenge is on how to keep their attention after they respond to your ads. To do this successfully, your landing page plays a big role. You have to design your landing page to clearly tell your audience what to do next. It’s very important to have reference in your ad to your contact details as well as your website’s URL.
Once you have written your ads, it is important to read them out loud several times before you place them live online. Also, make sure that you do not place any dead links or any typo errors on your ads, especially on your contact details like email address. If you make such sloppy mistakes, you will waste all of your efforts on ads that fail only because of the break in the needed correspondence.
Lastly, make sure to test your ads and do some revisions to make you ads perform better. Without testing, you will never know what works and what doesn’t. Learning how to write ads needs a lot of patience and practice. If you just put your heart into it, you will become an expert and enjoy the benefits in no time!