How to Increase Engagement on Social Media

Social media marketing can be a difficult task for many businesses. They have trouble building a following, posting consistently, and sharing content that’s entertaining to followers. With over 1.8 billion social media users worldwide it’s vital businesses are using social media to find new customers and keep those followers active. This is done by always increasing user engagement on these platforms, and this is done with the following techniques.

Ask Questions

Typically, a social media page will post a product or blog post that gives users information. These aren’t bad social media posts, but they are pretty basic. They don’t offer any reason for the user to engage unless they have a question. By asking questions to your followers this gives them a reason to reply to your posts. Not to mention it also gives you new content ideas. Selling snowboard gear? Ask users what their favorite mountain is and why. This will open discussions and get people talking about the post.

Create Giveaways

Everyone loves free stuff. Many companies will create giveaways, specifically on Instagram, where users have to like or share something to be entered for a chance to win a giveaway. Giveaways range from something small and inexpensive like a swimsuit to larger giveaways like a vacation. If one user shares your giveaway it has the potential to be seen by an additional 1,000 or more followers, depending on the user who shares it. Many companies budget giveaways and sweepstakes into their marketing budgets, knowing the ROI.

Stream Live Video

Live video is becoming more and more popular, and it’s not just reserved for personal use. Businesses are jumping on the trend and followers are loving it. Whether it’s streaming a new product in use or simply showing everyday operations. Live video streams get people asking questions and commenting on what they are seeing. If it a is a new product then the user gets to see how it functions and can ask questions right then and there. Now streaming can’t be an everyday occurrence, however, when you do stream live it will catch user’s attention.

Share interactive content

Use quiz software to repurpose your existing content or even create something from scratch. Interactive quizzes are not only highly shareable, they are extremely popular! You can keep it simple and silly, like “What kind of car is right for you?” or “Are you a shopaholic?”, but it can also revolve around your own products and services like “Are you a Digital Marketing expert?”.
Next to providing a low threshold for playful engagement, you also get to collect valuable insights from your audiences AND if you play your cards right, some leads.

Ask for Feedback

Just ask for engagement in the form of feedback and suggestions. Ask followers how they feel about your service or products and let the comments roll in. If you’re providing excellent products the feedback will be welcomed, keep in mind there’s always chances of negative feedback. However, this is a great opportunity to provide insight and quality customer service. Other users will see how you worked with the user to solve their issue.