Installing Conversion Tracking with Example
In internet marketing, converting visitors to potential buyers is a very important task to do for the marketers. Different conversion tracking tools help marketers to obtain this goal. Marketers have different objectives which they want their site visitors to do and a successful conversion tracking process will do that on behalf of the marketer.
Marketers may have different objectives like a sign up, a website form fill up, a survey or any sort of purchase. To obtain these goals, marketers need to set up a conversion tracking process into the website. This is mainly few lines of javascripts that is necessary to be installed in the website. After installing this tool, advertisers or site owners will get detailed information about their visitors and based on that information they can set up their future marketing objectives.
Google Conversion tracking tool is a very popular tracking tool available in the market made by Google. This tool is free to use and is integrated with the Google Adwords. Here we will see that how can a marketer or a site owner install this tool in their websites.
A user can sign up for free to get a Google Conversion Tracking tool. This can be located under the “Reporting” tab in the Adwords account. After the sign up process, one can get a code for the website. This code will track conversion when it is placed in the website.
A sample code can be:
After getting the code, marketers need to place the code into the website properly. It should be placed between the <body> tags and it should not be placed in the header or the footer of the page because this will amplify the conversion process and marketers will not get their desired information.
Marketers can know the result after 24 hours of attaching the code into the website. They can know if any conversion occurred in their site from any Adword ad in the report section where conversions are usually recorded. Conversion tracking tool has so many other options and users need to play with this tool to be more familiar with the tool to get much better results.
View Comments
Share & Rate This Post
comments powered by Disqus
