Installing Conversion Tracking

Installing conversion tracking might be a bit confusing the first time you do it, but it is easy to master as long as you have working knowledge with HTML and web tools.  It involves placing a cookie on one’s computer once a user clicks on an ad.

If a user clicks on an ad and then reaches one of the landing pages, the browser shall send the cookie to Google’s server, which displays a small conversion tracking image shown on your site.  If match is made, it is recorded by Google as one successful conversion for your page or website.  You can find this information if you click on the Campaigns tab on your AdWords account or if you go to the tab “Reporting and tools”, then select “Conversions”.

It is easy to get started with installing conversion tracking if you follow these simple steps.  You need to simply implement conversion tracking by placing some lines of code on your website, commonly called as “code snippet”.  You may refer to Google’s support site for more detailed information on this code snippet.

You can easily do the code installation if you have a working knowledge of web tools or HTML so that you will be able to place the tracking code snippet successfully.  If you do not have any web tool or HTML knowledge, it is wisest to have someone else do it for you.  In addition to knowledge in coding, you also need to have an access to the code of the website that you want to track and the account on Google AdWords corresponding to that site.

You may follow instructions for the insertion of code snippet which can be found in many sources online, and which is shortly described in this article too.  Prior to installing anything, it is recommended that you review the code snippet installation instructions.  Moreover, this guide for installing conversion tracking offers instructions specific to snippet insertion for both dynamic and static sites.

How Installing Conversion Tracking Helps Website Performance

As soon as you have installed your code snippet successfully, you will see conversions in the “Campaigns” tab of your AdWords account.  You will have available data at least an hour after the first conversion on your AdWords account.  Conversion reports even show data down to the keyword level.

Installing conversion tracking will help you improve flexibility when it comes to setting up your preferences in tracking.  You may immediately start with tracking aggregate data using the code snippet initially provided by Google AdWords.

If you think that you cannot successfully implement the needed procedures for conversion tracking, you may refer the detailed instructions found on Google’s guide to your web developer or webmaster.  Any modification on the code snippet will lead to a malfunction such as inaccurate collection or loss of data.  Site owners will be mainly responsible for the maintenance and performance of the code of their website.

Requirements In Installing Conversion Tracking

There are some requirements that you need to observe before you start installing conversion tracking.  Make sure that your AdWords ads are already approved and running.  You or another expert can place Google’s snippet code on your conversion page.  Refer to Google’s guide for the code snippet.

Your customers do not need to comply with any system requirements for the conversion tracking to properly execute its purpose.  Customers only need to enable “cookies” in their browser and download images so that the AdWords conversion tracking can properly track clicks and conversions on an ad.  Most browsers will have cookies enabled as the default setting.  For users who do not accept the tracking cookies, their conversion will not be included in your tracking statistics.