Intro to Tracking Version 2

In web marketing, conversion tracking is always a very important task to do. Conversion tracking is mainly a way to determine the effectiveness of different forms of internet marketing. It is a numerical method and shows the results of the web advertisement success.

A website can be visited thousand times, but the marketers want sale. Marketers or the site owners have specific goals and to obtain those goals they want the visitors to become the customers. If thousands of visitors visit the site but none of them make purchase then the whole promotional process will be wastage. A successful conversion tracking can help the marketers to fulfill their objectives.

All the same, all the visitors who will visit the site will make purchase or do the marketer’s expected work on the very beginning. This is very important to bring them back to the website to finally make purchase the product or service or other tasks in the website. In order to motivate the visitors to make one step moving forward to the eventual purchase of the service, conversion tracking idea has been started. This is basically a form of website research that expresses how good the bases are delivering the expected action.

The bases are defined as where the potential customers arrive. This base could be a referrer, a search engine, another website or any directory. It can also be the characteristics of the potential customers like age, location etc. The objective of the marketer or the site owners can be completing any sort of forms, sign up for any thing or directly make the purchase. Having a page goal is another important thing to have in web marketing. This will assist the marketer to find out which landing pages are most effective in gaining visitors clicks.

Conversion tracking process are influenced either by tracking scripts located in the website age or by analysis of different logs from the website server of the page. Authorized people such as site owners or marketers can see these reports to calculate the conversion rate. Based on the information, they can set up their future objectives.

Marketers can simply divide the request number for the specific web page by the visitor total number to that targeted page and then multiply this with 100 to get the conversion rate shown as a percentage.  Higher conversion rate is better for the business.

There are many conversion tracking tools available in the markets. Google has introduced a tool named Google Conversion Tracking which is integrated with the Google Adwords and can be added to the website. This product is free to use. This is mainly few lines of javascripts and this will track things like leads, visited pages, contact information and the purchase information of the product or the service.

Conversion tracking tool is very much helpful for the internet marketers to know where the visitors are landing in the website, which links they are pressing after arrival, which pages are generating better results than other pages of the same website. All these information will assist the marketer to tailor the marketing process for a better output.

Conversion tracking tools mainly generate information and support a marketer with different information, but this is marketer’s duty to increase the conversion rate. A better conversion rate can give better sales.