Keyword Density Basics For Effective SEO

Keyword density refers to the percentage of the keywords occurring in the text of your web page.  It can be crucial for your keywords to have the right density which helps with good ranking in search engines.

Webmasters and SEO experts get help in achieving optimum keyword density for a certain set of key terms with the use of an SEO tool called keyword density tool.  Search engines use keyword density as an important information to categorize the theme of one’s site.  It also helps determine which of the terms are relevant to the site.

Perfect keyword density, that which is correctly balanced, helps a page get a higher search engine ranking.  Being balanced pertains to keyword density not being too low nor too high.  Having too low density will not give you the optimum benefits from your page, while having too high might get your page flagged due to “keyword spamming”.

Getting Help With Keyword Density Tool

The keyword density tool helps analyze the URL that you choose then return a table of density values for keywords for one-, two- or three-word terms.  This still helps in filtering out the most common stop words, as these could be probably ignored by commonly used search engines.  It could also avoid filtering out common stop words in the middle of a term.

The density of keywords is the percentage of times a phrase or keyword appears on a web page as compared to the total words on a page.  When it comes to search engine optimization, keyword density may be used as a factor to determine whether or not a web page is relevant to a specific keyword or keyword phrase.

The early times of search engines was during the late 1990s, when keyword density came to be a very important factor in how pages were ranked.  Webmasters later on discovered this which made the implementation of optimum keyword density widespread and turned into a minor factor in page rankings.  Search engines started to prioritize other factors which are beyond the webmaster’s control.  Presently, overstuffing a page with keywords will get penalized.

Optimum Keyword Density For Search Engine Optimization

Search engine optimization experts agree that optimum density of keywords in a page content is from 1% up to 3%.  Anything over this recommended density is already considered spamming or keyword stuffing, which gets penalized easily.

Calculating keyword density for SEO purposes is derived from the formula:

(Nkr / Tkn) * 100,

where Nkr is the number of times you repeated a certain keyword, while Tkn is the total number of words in the text being analyzed, yielding the keyword density value.  In terms of calculating keyword density, you need to ignore html and other embedded tags which will no longer appear in the text once a page is published.

Keyword density is among the many ways through which search engines may determine the relevance of web page to specific key phrase or keyword.  When properly done, it should flow in a text content just like in normal conversation.  The last thing that you would want to happen is for your page to get penalized for overstuffing it with keywords.