Landing Page Basics
Knowing landing page basics by heart will save you a lot of effort, time, and money. Your landing page needs to link your product with your target buyers or give the information that you want to convey to the target readers.
Creating a website can be a time consuming investment and you will not want to waste your efforts, only to find out later that your landing page hits are not getting converted to sales, registrations, or whatever goal you have in mind.
What Landing Page Is Not Supposed to Be
To understand better what a landing page is supposed to be, it would be wise to know what it’s not. A good landing page is not supposed to be a start page. It is rather a page online which appears once a user clicks on other links online like that in PPC ads, search engine results, social sites, or in other landing pages or sites. On the contrary, a “start page” is only a page that contains a lot of links relevant to certain topics, and can sometimes include some contents and pictures with the links. There are web masters who buy and sell these links for search engine manipulation purposes, could get penalized for such if Google finds it, and could no longer be indexed by Google once banned.
Failure to understand landing page basics could easily get any of your pages banned. A start page selling and buying links could get banned as easily as a “doorway page” once caught. A doorway page is intended to be optimized for keywords which are seen only by “spiders”, leading those who click on search engine results to a different central page. Once a user lands on a doorway page, he or she immediately gets redirected to another website, which is the central page. This is considered spamming and “black hat” SEO, which Google definitely bans too.
Kinds of Landing Pages for Business
Mastery of the landing page basics brings a conclusion that there are mainly two types of landing pages for business marketing online. There are landing pages which are aimed at informing a target audience. The main goal here is to give some valuable information to visitors. These pages are mostly content based, which could sometimes give emphasis on advertising which users see as banner ads or Google Adsense. Another type of landing page for business is that which calls to action either to: fill out a form or complete checkout to purchase a service or product. In both types, well thought landing page design is crucial.
Landing Page Basics: The Best Design Practices
Learning landing page basics means understanding by heart what good landing pages are. A landing page that is used for marketing online is aimed at a desired goal: to inform, to motivate, to persuade or to market a service or product. Although this sounds simple, construction of a landing page that needs to achieve any of those desired goals requires a lot of research, “psychology”, and application of technology. Doing things right could turn a simple landing page into a gold mine.
The most successful websites almost have the same quality fundamental to achieving goals: simplicity. Being simple in your web design means being straightforward in the delivery of the message that you want to send across users. Being straightforward cuts across all elements in your landing page design: layout that’s easy to figure out, minimal content with the least distractions, and clarity in your call to action.
Most importantly, people who surf online do not intend to reach every single page that they see online. It also applies even to those who are looking for something very specific online. You only have a few seconds to grab a person’s attention with your landing page. If you fail to send your message clearly across within those few seconds, you will definitely lose a lead. Mastery of the landing page basics could bring in more benefits than stopping anyone from clicking away.