One of the biggest tasks small businesses face is how they can set up a digital marketing campaign. Marketing takes time and money, both of which small businesses don’t have much of. Now business owners understand they need to reach more users through search engines, but often are not sure where to start. Instead of spending a few thousand dollars each month to have someone do the marketing for them, these steps can help businesses build new back links that will help increase rankings.
Before the Link Building
Before a link building campaign kicks off it’s important that the site is properly optimized for the search engines. This means making sure the site is mobile friendly and loads at a proper speed. Next make sure all pages are properly optimized with keywords and meta information is filled out. This means ensuring header tags, title tags, and meta descriptions are filled out and utilizing keywords. Run a site audit on your domain before conducting any link building.
It doesn’t take a highly trained person to build links. You won’t need formal training or a four year education in it to succeed. With that being said, it’s important to that the links that are being added are of high quality and relevant to your business. That means taking the time to locate links that will help the site out, rather than penalize the site. Always remember, 1 great link is better than 100 poor links.
The first thing to do to begin building links is to tackle the low hanging fruit. In this case it’s business listing sites. These are free listings that often let businesses add their link to the listing. Certain sites will carry more weight, meaning search engines will consider these higher quality. Here are 25 business listings to get you started.
By working with local businesses and communities you can help increase the visibility of your site and business. Be careful when doing this though, you will want to avoid linking with any sites that are not related to yours. For instance, if you have ‘tae kwon do dojo’ you will not want to have the local liquor store link to your site. However, if there’s a forum or blog that discusses local karate activities, this would be a great place to reach out to.
Local News Outlets
It can be difficult getting in contact with large media outlets in large cities, however, getting a hold of someone at the local level is often much easier. If your community has a local newspaper or newsletter, chances are they have a website as well. Talk with the editor and discuss some ways to build visibility. If you’re a new business chances are the site will be interested in running a piece on your business.
Create Awesome Content
The best way to build new links to any site is to create awesome content that people will find helpful and entertaining. This can be done with just about any business as well. The goal here is to create content that users will find when asking questions. Your blog or page will provide answers to common questions users are having. These users will share your page with others who are having similar issues. In a sense the readers are doing the link building for you, just need to create the content. Adding visuals such as images and video will help get your ideas across, making it easier for readers to follow along.
Share Your Content
Now, creating content is great, but people won’t find it unless you share it with others. Once your amazing content piece is created, it’s time to share it with other sites. This is done by more than just tweeting or posting to Facebook. You’ll need to contact sites that have articles related to yours, but not too similar. For instance, say your article has an updated version on a how to process. Find articles that are outdated and reach out to them. Mention you have an up to date article with great points and is very helpful. These sites will be interested in providing their readers with the updated content
Be Consistent with Link Building
Small businesses often don’t need to create a ton of back links to stay relevant. However, it’s important to always be building new, quality back links. Keep in mind your competitors are doing similar things as you, make sure to stay a step ahead. Try to add one to two good quality links each month. Avoid building too many links too fast, this can appear spammy to search engines.