Many companies quickly realize they need to go further than just a mobile website. That’s where an app is the next step to growing the business. Getting users to download and install your app is the next step. However, this step is easier said than done. The app will need to be marketed to the proper users.
Share it on Social Bookmarking Sites
The first step to getting your app out there is to share it with proper niches and industry websites. For instance, Reddit can be an excellent place to show users you have a new app. If you have a new app that lets users monitor their stocks, tell followers of the subreddit /r/investing. Look into as many different social bookmarking sites as possible, just keep in mind to always post it to places that are relevant. If you’re not sure if it fits the category, don’t post it. Also, make sure to ask for feedback from users, they can provide some useful tips on how to improve the app.
Pay per click advertising can be an excellent way to get your app in front of users who are looking for that specific app. For instance, if someone does a search for ‘investing app’ they are looking for something very specific. Here your ad can be shown at the top of the results, of course for a price. Make sure to set your ads to show on mobile only, a majority of people searching for apps will be doing so on a mobile device, rather than a desktop.
Advertise on Social Media
Looking to target specific audiences or demographics? Social advertising is a great way to find users who are interested in exactly what you have to offer. Is your app aimed a specific gender, age group, or interests? Set those parameters when creating your ad and target people who are likely to click and download your app.
Get Old Blog Posts Updated
If we run a search for ‘best investing apps’ you’ll notice many of the listings are a bit old, and possibly out of date. Now it could be easy to create a new blog post that highlights new apps, mention yours, and hope it ranks. The problem is you’ll be competing with many other pages, and users may think the article is biased to your own product. Find some of these older blog posts and figure out which ones could be updated. Contact these sites and let them know there’s new apps on the market. Give them the option to try out your app, again providing any feedback, and if it truly is helpful they will add it to their list.