We know mobile search is taking over, and one facet of mobile search is voice search. Google has said that nearly 20% of all searches that take place on its mobile app are done through voice search. Features such as Siri and Google voice have made virtual assistants more prevalent. Now we are seeing more devices that utilize these tools, such as Amazon Echo or the Google Home. What does this mean for businesses?
For many years businesses focused on specific keywords to their products. For instance, a steakhouse in Denver would optimize just for that phrase ‘steakhouse Denver’. With the emergence of voice search now a user may search for ‘upscale steakhouse in West Denver’. With the emergence of voice search companies need to utilize longer tailed keywords to reach more users. This means incorporating more focused terms into their content and landing pages, increasing the ways users get to the site.
Check your Google Analytics and Google Search Console to see what people are searching. These queries may be low on the amount of times they have been searched through your time frame, however, it will give an idea on what people are searching to land on your page.
Does your site answer questions?
Let say a user has a question about steakhouses in Denver and asks Google “what was voted best upscale steakhouse
in Denver?”. Many of the results will be sites and articles that mention lists they have created on ‘best upscale steakhouse in Denver’. How can a business utilize these searches? By providing articles and pages that mention these search terms. For instance, if they want to appear in the search results for “what was voted best upscale steakhouse in Denver?” they may create an article or page of achievements. Here they will mention awards they may have been awarded, organically using the search term on the site.
What the future holds.
More users are moving away from desktop search and going towards mobile and voice search and businesses will need to adapt. Staying up to date on trends within search will help keep your business ahead of the competition. Remember to always be updating your site with new content utilizing keywords you want to focus on. Make sure this content is answering questions and providing useful information. Finally, make sure the content and page is properly optimized, meaning there’s no broken links, missing meta, etc.
Want help increasing visitation to your business? Contact the Adficient SEO team for more information on how we can help.