Blog

For many businesses they understand the importance of pay per click (PPC), but can be reluctant to dive in right away. Companies understand they need to be showing up at the top of the search results to steal consumers from the competition. So how can PPC help your business?... Read More

The main goal for just about every B2B business in 2018 is to bring in more, high quality, leads. Now doing this is not always that simple. Consumer research is the most important part of marketing your business and doing it the right way will save you time and money. How new... Read More

For most websites it’s quite easy to track how a campaign is performing. Many sites have some type of conversion tracking set up, whether that be form fills, shopping cart purchases, or downloads. Marketers can simply jump into analytics, find the conversions or goal section of... Read More

You may have heard of Facebook Pixel, but aren’t quite sure why it’s helpful and how to implement it. If you’re running any type of advertising for your business you can benefit from the tool. After installing the code to your site a cookie will be dropped that will track users... Read More

Google’s featured snippets, also known as the zero position on search results pages, should be a part of any search engine marketing strategy. While page authority and relevance factory greatly into your organic ranking, the zero ranking is all about finding the best answer to... Read More

Everyone wants more traffic to their site. Some of the most common channels to target include paid, organic, and social. One that many marketers, and business owners, don’t consider is referral traffic. Referral traffic is when a user comes to your site through another site’s... Read More

Site owners have become aware of the importance of a quality blog on their site. Search engines love to see new, fresh, relevant content being produced showing that the site is always being updated. Now what happens often is a website will start cranking out content in the form... Read More

Getting a customer to make that initial purchase can be difficult enough, bringing them back to make an additional purchase can be just as hard. Bring on the emails. Audience focused emails are still one of the best approaches to getting users back to the site. Even with social... Read More

Ease and speed are two indispensable factors that determine the success of any channel of communication today. You will fail to impress if your beautiful website doesn’t load in a matter of nanoseconds. In fact, Google loves fast websites and apps so much that it is moving them... Read More

There’s tons of phrases, abbreviations and acronyms associated with digital marketing, specifically PPC. Knowing all these terms can be difficult and remembering each one is near impossible. This list is designed to be a helpful resource for advertisers to reference when... Read More