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2 / 5 ( 1 vote ) Remarketing lists for search ads, or RLSA, can be an excellent way for businesses to reach possible clients who have already visited the site. If you offer a product or service where people are shopping around and hesitant to make a purchase, retargeting can be a... Read More

3 / 5 ( 1 vote ) Selling products and services online is a great way to increase sales. However, not all products are going to be purchased online. There are some items, say a mountain bike, where a consumer would want to test out the item first. Stores like this will always rely... Read More

Let’s face it, Amazon is the future, they continue to break into different markets and revolutionize the industry. But don’t forget about where they started, selling products online. Businesses utilize the service to reach potential customers that they may not get to one... Read More

3 / 5 ( 2 votes ) Scripts within AdWords can save a user lots of time by automating many tasks. For many advertisers scripts can be a bit overwhelming at first glance. It appears to be lots of programming and if you’re not sure what you’re looking at it can be confusing. Luckily... Read More

1 / 5 ( 1 vote ) For many businesses they understand the importance of pay per click (PPC), but can be reluctant to dive in right away. Companies understand they need to be showing up at the top of the search results to steal consumers from the competition. So how can PPC help... Read More

2.5 / 5 ( 2 votes ) The main goal for just about every B2B business in 2018 is to bring in more, high quality, leads. Now doing this is not always that simple. Consumer research is the most important part of marketing your business and doing it the right way will save you time... Read More

1 / 5 ( 1 vote ) For most websites it’s quite easy to track how a campaign is performing. Many sites have some type of conversion tracking set up, whether that be form fills, shopping cart purchases, or downloads. Marketers can simply jump into analytics, find the conversions or... Read More

1 / 5 ( 1 vote ) You may have heard of Facebook Pixel, but aren’t quite sure why it’s helpful and how to implement it. If you’re running any type of advertising for your business you can benefit from the tool. After installing the code to your site a cookie will be dropped that... Read More

1 / 5 ( 1 vote ) Google’s featured snippets, also known as the zero position on search results pages, should be a part of any search engine marketing strategy. While page authority and relevance factory greatly into your organic ranking, the zero ranking is all about finding the... Read More

2.5 / 5 ( 2 votes ) Everyone wants more traffic to their site. Some of the most common channels to target include paid, organic, and social. One that many marketers, and business owners, don’t consider is referral traffic. Referral traffic is when a user comes to your site... Read More