Panda 4.0 Requires Higher Quality Content
Every time Google releases a new algorithm web marketers start to feel the heat. If marketers have played the SEO game by the rules, there is nothing to worry about. However, there are many sites that see a huge drop in search results do to ancient practices. Google’s primary goal is to sift through sites that are not providing quality information to its users, and move them done in the rankings. Sites with spammy link pages and poor content immediately saw a large drop in rankings, which in return affects traffic.
There are common, easy tips to making sure content is optimized to its full potential. First off, watch the keyword density. Now there are thousands of articles on keyword density, make your own decision on the topic, the overlying theme is ‘Don’t keyword stuff!”. Adding images to a blog is not only visually stimulating it also offers opportunities for organic search results within Google images. Use title tags for the images being posted and make sure to use your own pictures.
Three Steps to Providing Quality Content
1) Get the team involved. Employees with the company know different aspects of the products and services being offered. Have members of sales, customer service, etc., offer a weekly article to the website. This will provide well rounded content coming from numerous locations and authors.
2) Monitor your Google Analytics account and watch for release dates. After Google releases a new algorithm watch how your site reacts, either positive or negative. Use this as a baseline on how the site is performing.
3) Audit your site. There are many sites available online that will run audits of an active website. Utilize these tools to find site issues that can be hurting the site. Major issues to focus on are duplicate content, low content count, missing meta, and missing header tags. Don’t let your search engine rankings drop from simple fixes like broken links.
Google wants user to search a term, find a site with quality content, and share that content with others. Avoid putting up content, just to add words to your site. Create catchy, interesting content that users will take the time to read and will want to share with others. By helping people with information, Google will help your site.