Pay Per Click Advertising Services

Pay per click is a popular form of advertisement now days for internet marketing. Many small and medium businessmen depend on pay per click advertisements in different search engines for their product’s promotion. There are many companies which offer pay per click advertisement support. Among these the most popular services are:

• Google AdWords
• Yahoo Search Marketing
• Microsoft AdCenter
• Facebook Social Ads

There are so many other companies which offer pay per click advertisement services but these are top services in resent world. Here we will see short description about these services.

Google AdWords: This is the main source of Google’s earnings. Google AdWords is the market leader with more than 50% market share. Google AdWords allows the marketers to create their own advertisements and come up with their own keywords. An user needs to have an account in Google AdWords and then he/she can post advertisement in Google and then this advertisement will be visible within 15 minutes on websites like: Netscape, Shopping.com, AOL, Compuserver, Lycos, AT&T, The New York Times, Worldnet, HGTV and some other popular websites which are Google’s partner websites.

Yahoo Search Marketing: Yahoo search marketing is another one service provided by Yahoo search engine. Yahoo has collaboration with websites like MSN, AltaVista, Excite, NetZero etc. and this PPC service allows advertisers to have the advertisements assured to show in the these popular most visited websites including Yahoo.

Facebook Social Ads: Facebook is now the number one social media type website and becoming one of the hotter places to promote businesses. People of all ages like social media websites. Statistical data shows that people pass a lot of time in these types of websites. This is easier for people to own an account in Facebook and there are so many fun things to do over there, so they pass a lot of time in there. Advertisers found Facebook to be a great opportunity to post theirs ads and based on that Facebook has introduced Social Ads. Facebook social ads let marketers get full advantage of the news feed which will keep the business up to date with its fans or members. This is extreamly easy for the advertisers to post ads in social media websites and run pay per click campaigns. Facebook pay per Click management is a good way to properly manage the promotional campaigns of the business. Other advertisements may not be noticed by potential customers but in Facebook people sign up with their information like age, location, occupation etc. and advertisers can easily reach to their target customers through Facebook ads.

Microsoft AdCenter: This is the PPC service provided by Microsoft. This service allows advertisers to target their advertisements by restricting the ads to a particular set of demographics which was a unique feature of the service. AdCenter also offers performance alerts and keyword research features.

These are the top pay per click services in the market although there are so many other services available. Marketers need to conduct a research before initiating a PPC campaign and then should know better about the service before starting the campaign.