Pay Per Click Management Tutorial For Beginners

Undoubtedly, Pay Per Click (PPC) advertising has helped thousands of online businesses reach their target market and increase sales. For pay per click advertising to produce excellent results, an effective management system must be in place.

How do you manage a pay per click campaign? For beginners, this can appear to be quite a complicated task. To help beginners manage their pay per click campaigns, here is an easy to understand pay per click management tutorial:

Search Engines

There are different search engines that allow business owners to advertise their business through a pay per click scheme. The major search engines offering PPC advertising are Google, Yahoo, and Bing. These search engines have their own rules when it comes to PPC advertising. Make sure that your pay per click campaign adheres to these rules; otherwise, it will not be able to reap maximum benefits and worst, the search engine may not even show your ads. If you are serious about pay per click advertising, make sure that you read, understand, and follow the search engine rules.

Keyword Research

When doing the keyword list, make sure to conduct extensive research. You should empathize with your target market. If you are in their shoes, what keywords would you use to search for the kind of business that you offer? Experiment and play around with keywords to see which ones will lead to higher conversion. Once in a while, you can tweak or totally change the keywords.

Ad Copywriting

When creating the ads, make sure to make them informative and compelling. The fact is that even if you bid the highest price just to get your ad to the top of the sponsored listing, if the ad is not compelling, it will not attract any lead. The challenge in creating an ad is to squeeze as much information as possible in the limited number of characters allowed by the search engines. Use words that are short and catchy. Make different variations of ads and do a trial and error. If the ads are not delivering leads, use the other ads that you have.

Bidding

This is a crucial part of pay per click management. Wrong bids can lead to high cost but low conversion. When bidding, it doesn’t always follow that the higher the bid, the better the pay per click campaign’s performance will be. The bid is not the only determining factor of the success of the pay per click campaign.

Tracking and Analysis

Efforts should be made to track and analyze pay per click campaign results. You need to know if your ads are working, if your bids are just right or needs to be changed, if you have targeted the right keywords, the click through rate, conversion rate, and the total cost incurred for a particular period. By analyzing these results, you can come up with better ideas on how to further improve your pay per click campaign.

This basic pay per click management tutorial will help new advertisers in setting up and managing their pay per click campaigns.