Phone Tracking For Adwords

Phone tracking is now possible to understand your Google campaign metrics better, leading to better performance of your ads.  For quite some time now, Google has given permission to a few mobile advertisers to add their phone numbers to their text ads in order for customers to be able to click on the number from their computer and give it a call.

  It is indeed very convenient for the target audience to get in touch with advertisers this way, but it posed difficulty in terms of tracking, until recently.

To track these calls, Google has launched AdWords Call Metrics for a limited location-based advertisers.  It is expected to reach more advertisers in the coming months or so, initially as a beta running application.  It uses a technology which engines Google Voice, assigning a unique phone number to every campaign that has been created.  It tracks the number of calls generated from each respective campaign, both the received and missed calls, including the total and average call duration.

It is projected that Call Metrics will allow advertisers to be able to track area codes in the future.  At the moment, this service is free to use, aside from the regular PPC cost on AdWords.  Apparently, Google intends to charge for this service in the future, which is still indefinite as of this writing.  This phone tracking service is available for both mobile and PC campaigns.  Meanwhile, mobile marketers always have the option to exclusively buy calls, although those who are targeting PC users only would not have this option yet.

Innovative Phone Tracking Works For Advertisers

Continuous innovation created a way to track phone calls which are generated using Google AdWords.  This is especially useful as both mobile and internet application developers have expanded connectivity in tremendously vast ways.  It makes a lot of sense for phone tracking to play a very big role in monitoring the performance of AdWords.

This is one important development in the online marketing trend as there are some users who are way to apprehensive to input personal information on the internet.  A considerable number of targeted users online would still prefer to make a call rather than fill out online forms.

This makes Google AdWords phone tracking feature relevant as people’s attitude and habits online keep on changing along with the demands of lifestyle.  People are getting more and more connected with the increasing innovation of mobile communication and internet hand in hand.

Tracking AdWords Performance Better With Phone Tracking

While it used to be impossible to track calls on ads, Google Analytics has now released a way of tracking calls, and there is now ways of finding out how many visitors on your ads actually made a call on the number you advertised.  It means that there is a way of tracking the number of AdWords visitors who turn in to phone based enquiries or sales.

To do this effectively, you will need to have an ability to add in a line to every page header which an AdWords visitor might land on, with every page which displays a phone number as a PHP page.  You also need to have a separate number which your ad visitors can call in, and should be different from your regular telephone number.

Every time a visitor clicks on a Google ad, a cookie is assigned to such visit, which expires within approximately 8 hours.  This happens to the phone number on your AdWords ad that one gets to call too.  This phone tracking feature allows advertisers to understand which specific phone number calls turned into actual sales!  Quite a useful feature in this mobile world.