You may have heard of Facebook Pixel, but aren’t quite sure why it’s helpful and how to implement it. If you’re running any type of advertising for your business you can benefit from the tool. After installing the code to your site a cookie will be dropped that will track users and how they interact. This crucial information can help advertisers determine which ads are performing best and how users are behaving on your site. Here are the reasons why you should begin using Facebook Pixel.
Once the code is added to the site you’ll want to add the event tracking to the site as well. This allows for advertisers to monitor any conversions that come from Facebook campaigns. Some of the events you can track include add to cart, purchases, leads, form fills, and page views.
Some other features include tracking behavior of the users that come to your site. For instance, one tracking option is to see how users interact between devices such as desktop and mobile. You may find some users browse items on your site while on their phone, but end up making a purchase later on their desktop. This will help you determine which ads users see at a specific point in their buying process.
Optimize for Conversions
It’s common for advertisers to set up a traffic ads and let them run, hoping they bring in some buyers. This isn’t terrible, but it’s not the best way to optimize your ads. With Facebook Pixel advertisers can create ads that are targeted at users who will create a specific task on the site. This means reaching the proper audience and ensuring they behavior a certain way on particular pages. No more wasted clicks to users who had no intentions of converting on the site.
One of the biggest reasons to implement Facebook Pixel is to utilize retargeting ads aimed at particular users. If you’re unfamiliar with retargeting ads, basically it shows ads to users who have visited your site, or specific page. Often users will not make a purchase the first time visiting a website, they may look at other companies, consider the purchase, etc. This is why you need to remind them of your product or service.
When creating your audience make sure to focus on users who have spent a decent amount of time on a page. For instance, if a user spends only 15 seconds on a page they probably were not too interested in what the page had to offer. Now users who spent over a minute on a page are users who you want to target. If a user looks at a specific item your ad can show them that item again, reminding them of what they were shopping for. This will yield a better conversion rate since it’s a specific product targeted at a specific user.
Briefly mentioned above is targeting users who have been to the site, but with Facebook Pixel you can target even more specific users. By creating custom audiences you can target users who have visited the site, made a purchase in the past, or added an item to the cart at a given time. Do you want to only target users who meet a specific requirement? This could be age, sex, or even location. With custom audiences through Facebook only focus on users who want your product or services. Within the audiences tab of the business manager advertisers can get started building custom audiences.
After testing out custom audiences it’s time to jump into look alike or similar audiences. These are exactly what they sound like, audiences similar to your targeted audiences. When you find your ideal audience through your targeted approach, and even your retargeted audience, you’ll know exactly who to go after. Then you can begin targeting the new users, not just ones who have been to the site. The users who have similar Likes and interests are more likely to make a purchase on your site, you already know these users want your items from previous data. Now
For additional information on how to implement Facebook Pixel reach out to our team.