It might seem like a very broad question, and it is, but it is also the question you should be asking yourself right now, and not in November or December. The reason for that is because it will give you enough time to decide what works and what does not. You will be able to perfect your sale funnel and message long before you get the influx of holiday traffic.
Do You Truly Need a Website Redesign
The main question is whether you really need a website redesign or not. You can determine that based on how your sales and conversions are going. Are they slowing down? Is your website starting to look a little out-dated? Maybe need to modernize the mobile experience a bit?
If everything is great on that end, then your answer is no and you can stop reading this article right away.
If the answer is yes, then you can continue reading.
Why You Should Get a Website Redesign Right Now
So you decided you need a website redesign. But now you’re curious why you shouldn’t just wait till later in the year, right? Here are a few reasons for that.
The most important reason is that the price of your redesign will be lower right now. That’s because everyone waits till later in the year which increases the demand for web design services.
Currently, the prices are at the best levels and you can get exactly what you want for a much smaller price than you probably thought possible.
Enough Time to Test and Perfect
Another reason to get your website redesigned today is because it gives you a lot of time to test and perfect the design. No design is perfect, especially the earlier iterations of it. So now you can get your website redesigned, run a bunch of split tests, and find the best combination.
Conversion optimization is a great tool, but it is best to have the final result before you get a rush of traffic. After all, what’s the point of having a perfect website if your traffic is all gone?
The last reason is simply because there is less risk. You have much less traffic right now, so anything redesigns or tests you try on your traffic will not affect you that much. Imagine trying a split test that fails badly when you’re getting thousands of hits per day during holiday traffic. You could literally be losing customers instead of gaining them by running a bad split test.
Getting your website redesigned today ensures that it will be ready by the time you get extra traffic during the holidays. You can find the perfect combination that works for your audience. And the only way to get to that part is to test, test, and test some more.