How Retarget Marketing Works

What is Retarget Marketing?

Anyone who has browsed the web has been retargeted, you visit a website then later an ad for that website pops up elsewhere. For marketers retargeting, also known as remarketing, is an excellent way to entice users into returning to the site to move through the conversion process. This is done by tagging the user with a cookie that tracks where they have been and collects data.

Once the data is collected advertisers can target specific users based on demographics and activity. For instance, if a user visits a site and browses a page that offers a specific product the advertiser can set up an ad that will show that item to the user again. This will remind the user to checkout the item again and ideally, buy it this time.

Retargeting is offered through a number of different platforms. Some of the offered platforms include Google AdWords and Analytics, social media sites such as Instagram and Facebook.

Should You Be Using Retarget Ads?

Of course! Let’s put this into numbers, the average click thru rate for display ads is around .07%, where retargeting ads is around .7%, 10 times higher. Users who are targeted with retargeted display ads are 70% more likely to convert on a website.

These numbers alone show retargeting is something all advertisers need to take advantage of. However, many people are hesitant to run a retargeting campaign since it can scare some users off. Users get worried a site is tracking their every move and trying to collect personal information. Typically, these users are the users who are hesitant to put their information into a site to make a purchase. These are users you should avoid.

Implement Retargeting Ads to Your Campaign

If retargeting is something you would like to add to your campaign, don’t hesitate and start as soon as possible. If you are managing your AdWords account it’s quite simple to get a retargeting campaign up and running. If a company is managing your PPC accounts reach out to them and tell them what you’re looking for. Interested in having Adficient set up a retargeting campaign? Contact us to see how we can help.