Beginner’s Guide to Search Engine Optimization
Search engine optimization, or SEO, consists of getting ‘free’ or ‘organic traffic through search engine listings. Search engines such as Google and Bing, show listing in the search engine results that are most relevant and useful to users. Some results may show local listings, depending on location, video, images, and products. SEO is not paid, which can save businesses money since money is not being paid on pay per click campaigns. SEO does not just mean optimizing the site for the search engines, it also means building a complete site users can easily navigate.
Why Does My Site Need SEO?
Think of your search engine rankings as a store front. If no one can find the store how will anyone come in and purchase a product or service? With search engine optimization your site can be out in front where customers are sure to see you. Although every site varies, roughly 75% of a website’s traffic comes from organic listings. If your site is not showing in the search engine results, your customers are not seeing you.
Targeted Search Terms
Often people will say “But I show number one when I search my website’s name”. A keyword term like your site’s domain name is not getting many monthly searches, which is not providing much traffic. When you begin your search engine optimization campaign it is important to research which keywords you would like to focus on and ultimately rank with. Now certain keywords will yield much higher traffic results compared to others. However, those higher yield keywords are often very competitive. It is important to pick keywords that have a range of monthly searches and competition levels. There are multiple online keyword tools that can help make decisions on which keywords will benefit your site.
Many people think that by putting a site up and throwing some keywords in the meta will have them ranking on the first page for many keywords. Search optimization is not an easy process that happens overnight. Marketers must research and implement campaigns, and the process is always happening. Monitor your SEO campaigns to see which techniques work and do not for your site. Don’t get left behind by not properly preparing your webpage for search engine optimization.