Branding Your Content
There’s a plethora of content on the web and it can be difficult to decipher where it came from. For many people it really doesn’t matter where the content came from. However, for many companies they want people walking away knowing what they just read, watched, or interacted with was from a specific business.
Let’s take a look at GoPro, for many people they have probably seen some type of video of GoPro’s on social media. Before the video even begins the viewer is hit with their logo and same when it ends. Viewers know they are watching a video filmed on a GoPro camera. This has helped GoPro brand their business as the leader in action cameras.
Now there are many different ways a company can brand their content. The most obvious for many is by putting a name to the content. When people associate your logo or name they should be thinking of your content. Make sure to give people a way to draw this connection.
When building brand awareness the main goal is to be considered the experts within your industry. By providing content to off site sources a company can build a brand for themselves within the industry. If a company is constantly providing quality content to source that is portrayed as relevant and a leader users will see that brand. In other words if you offer video editing software and are contributing content to GoPro users see that brand as a leader in action sports video editing.
Not to mention providing off site content can help grow your SEO through link building.
Build Trust Around Your Company
This can often be easier said than done, business believe they are trustworthy, but until they put it into action consumers won’t know any better. You Need to show clients and customers that your brand goes out of its way to make people happy.
- Get Influencers Involved – Influencer marketing has really taken off in the past few years and businesses are really seeing the benefit of it. As Joe Sinkwitz mentions in his article “What Is Influencer Marketing?”, authoritative influencers are topical experts. He uses the example of James Bond and vodka. If Mr. Bond prefers a certain type of vodka he would be considered an authoritative influencer based on his knowledge of vodka.
- Improve Communications – If a possible customer calls, emails, or live chats your business it’s in your best interest to respond as soon as possible. This shows your brand is legitimate and offers speedy customer support. Also, if they can’t get an answer from you they will go elsewhere.
- Have A Reliable Product or Service – This should go without saying, sell products and services you stand behind. This will keep clients coming back and spreading the word about you. If they have a bad experience you can expect your brand to have a negative connotation associated with it.
- Get Reviews and Testimonies – After a user has purchased or used your service ask them for a review. Around 90% of consumers will read a review before making a purchase and having a list of positive reviews can help build your brand. Make sure these reviews are genuine and honest.
Build Relationships Through Link Building
Everyone knows the importance of link building, however may not completely understand how it can influence your brand awareness. Link building’s primary goal is to increase rankings for a site and while rankings increase awareness of the brand will as well. As a site ranks higher in the search results users begin to associate the brand with those terms. By building an extensive list of keywords to rank for your business can quickly build a brand around terms you rank for.
Now social media does not have a direct impact on SEO, however it can influence it many different ways. For that reason we have decided to include it on this list.
As mentioned above with GoPro much of their content is shared through social media. Now depending on your brand social media may be an avenue you cannot afford to ignore. If you’re creating fun, helpful, entertaining content that users want to share you’ll quickly see how your name can spread. Social media marketing takes time and won’t happen overnight. Stay consistent and remember to create content that gives users that ‘ah-ha’ feeling.