When SnapChat broke onto the scene many people were skeptical of how the idea of a one time viewed image for just a few seconds could catch on. Now the company is valued around $20 billion dollars. Each day nearly 400 million snaps are sent, by nearly 100 million users. With that said, companies are jumping on the opportunity to reach possible clients through the app.
With the explosion of SnapChat many other social platforms have begun to implement a similar feature. In the beginning of August 2016 Instagram released their ‘stories’ feature. Here users can add short video or images that followers can see, the video expires after a certain amount of time. Just like SnapChat. Facebook continues to be the largest and most popular social media site which means they have the power to get what they want. Facebook offered to purchase SnapChat for $3 billion dollars, and the CEO of SnapChat rejected the offer. What did Facebook do? They went out and created their own and called it SlingShot. The idea is much the same as SnapChat, but has a few different features.
Every social media site understands that this is a trend worth following and now businesses are realizing they need to be a part of it as well. Many businesses are wondering if they should be using Instagram, and the answer has been ‘Yes’. Companies can create custom filters that users can access through their location or a certain day. For instance, when a new movie is about to be released there may be a filter of the movie where users can add it to their images. Users can also subscribe to a business’s account and get updates as a business post them. Companies like CNN and MTV offer sponsored stories within SnapChat that updated often and show what are happening with the tv station.
What You Need to Remember When Posting
- Show Behind the Scenes – With these short stories you can post behind the scenes images and videos that people wouldn’t often get to see. Show how a product is made, show what a day in the corporate office is like. It doesn’t have to be all items and services.
- Share Your Live Events – Say your companies is hosting a table or tent at an event. Show your followers what is happening at the event, let them see how the company is involved.
- Give Promotions – Similar to contests and promotions that are done on the feed of social media platforms, you can give limited access to promotions for those who check the stories.
- Work with Influencers – Find users who have many followers and have them promote your business, product or service. This can help your business build a larger following.