The Different Types of Google Slaps
It will help if you know the different types of slaps. The different kinds of Google Slaps can range from the least serious to the most serious.
The least serious is the keyword level slap. Another type called the domain level slap refers to a punishment that gives your account a low Quality Score. The website content slap is attributed to duplicate content with other websites. The most serious kind is the permanent ban slap, and could ban an account owner from advertising on AdWords permanently.
Keyword Level Slap happens if you have one or a few keywords which have very high minimum bid requirements to be on the first page. The bid can be about 10 to 100 times higher than how much everyone else needs to pay. It makes it impossible for an advertiser to make a profit with this minimum bid requirement.
The keyword level slap can be caused by low click through rates relative to the click through rates of other advertisers on the same keyword. Although there are other standards that you still need to meet, in most situations, it is because of your very low click through rates relative to everybody else’s advertising on the same keywords that determines your plight in this slap.
In other cases, keyword level slap does not have any relevance to your keyword. If your keywords are not so relevant to your landing page, those who are searching will not be very happy with the search results. They will blame Google and not the advertiser. Google naturally would not want this to happen, thus would slap associated accounts.
The domain level slap happens when you are slapped with a low Quality Score of 1/10. This slap will now get linked to your domain all the time, even if you attempt to open another Google account. Website content slap results when your content is similar to what is found in other sites. Google prefers a unique content, and you will get slapped to help people get a better user experience when searching online.
The permanent ban slap happens as the most serious punishment which is done when you ignore all the warnings Google has sent you. When you continue to trick Google or tend to overlook the repeated warnings, you could get banned from advertising on Google forever with the ban slap. If you have other AdWords accounts, these can get banned as well, especially if you have associated those to the banned account. Other ways that will help Google find other accounts would be tracking your credit card, your IP address, your name, and other forms of identification, thereby no escape for you.
How To Get Back On Google Once Slapped
If you got slapped, it’s not always the end of the world. Until you account is still active, you have the option to keep on learning about the Google Slap and try to fix it. You might lose some profits and advertising potentials until you identify which of the guidelines for AdWords compliance were violated. Once you’ve successfully identified such, quickly correct it to get your account reconsidered.
There are other experts out there who will offer their services to fix the Google Slap. Try to find people who will not let you pay unless the problem is fixed. You should be able to get your money back if you are not back on Google. A process that works is such which will not get you slapped again by making your site or landing page Google AdWords compliant.
In the eyes of Google, what matters most is to give the audience a good user experience. Essentially, being AdWords compliant means providing the users a good experience on your landing page or website. In Google’s perspective, a site should be slapped if it gives its users a poor experience.