Three Ways to Optimize Your Content

Content marketing is one of the biggest facets of a well planned digital marketing plan. However, many businesses struggle with marketing their content, which results in much of it never being seen. Companies know they need to create great content and share it on social media, but then what? This only gets your content so far, these simple tips can help bring in new back links to the content you’ve created.

Know your audience

Before starting any digital marketing campaign it’s important to know who your audience. For instance, if you’re selling fall alert pendants for seniors you may think the seniors are the targeted audience, but in reality it will be the caregivers. Your content should be aimed at the users you want to bring to the site and ultimately convert.

Create content that adds value

The content marketing tactics of the past were to create as much content as possible and throw in your keyword as many times as you could. Today the tactics have changed quite a bit, now we know that content that adds value is what will rank best. Knowing what makes content compelling can help determine what you should be writing about. By knowing your audience and creating content that will be helpful and entertaining to your readers you can begin bringing in new back links. New back links will help increase referral traffic and most importantly increase your organic rankings.

Syndicate your content

You’ve created some excellent content that adds value to both your site and the internet, you’re not quite done yet. Now it’s time to get that content in front of people. You’ll need to do more than just share it on social media, get it in front of people who will link to the content within their site or blog. It’s necessary to implement an RSS feed to your blog, giving users the chance to subscribe to your blog.

The number one way to syndicate your content is to send it out to influencers. Like any outreach it’s important to open dialogue with these sites, not just simply asking for them to share your content. Show them that you’re genuine and your content is helpful, the rest will fall into place. There’s a number of ways to locate these influencers,

• Google Search – A good ol’ fashion Google search for related terms will bring back a number of results of sites that have content similar.
• Twitter – Use Twitter’s search to find users who have tweeted about specific keywords. They often share content that is related to these keywords, which means they may be interested in sharing your content.
• Related Community – Use sites like Inbound.org to find users who are active in the community of digital marketing. They are often looking for users similar to yourself.