Using the Website Optimizer to Split Test a Landing Page

Using the website optimizer to split test a landing page can help you convert more visitors right away.  The website optimizer is Google’s free tool for optimization and testing. This tool helps you increase your website’s traffic and value without unnecessarily spending a single dollar.  Although it is a fairly advanced tool, it can be easy to learn for both beginners and experts in online marketing.

How Google Website Optimizer Helps Test Content

There is no need to guess and spend so many hours in figuring out the best content that will make conversion easy for you, as Google’s optimizer helps you to find that.  You can choose the content and pages that you are to test.  You can provide the content alternatives that you would like to test such as images, text, or headlines to have it tested with your visitors.

With the use of website optimizer, you can show the design alternatives of your landing page while at the same time monitor which content combinations would result to the best conversion rates.  You need to learn to understand which types of changes would lead to the best results.  It does not take a genius to study these results as reports are usually very easy to comprehend.

Experimentation Using the Website Optimize to Split Test a Landing Page

In using the website optimizer to split test a landing page, you can always do some content experimentations.  Doing so allows shift in how your marketing content needs to be done so that you will have a successful experiment.  You can be successful in your content experimentation by doing some helpful strategies that work.

First of all, learn how to find the weak link.  You need to find the page that gets most traffic but would be the poorest in conversion.  All websites would have a minimum of one of these pages such as those that have been haphazardly modified or is already long due for a total overhaul.  Identifying this weak page is the first stage in improving your website’s performance.

You need to align some hypotheses by starting with identifying the top problems and working from there.  From these most common problems identified, you can also point out some potential solutions for these problems.  Your split testing experimentation can start from such initial problems and solutions.

Using the website optimizer to split test a landing page needs to be fun.  You can play around characters in naming your landing pages.  It will help if you could manage your own expectations.  There is a possibility that you can’t beat the original even if you start testing a high traffic page.  It could be attributed to not having enough traffic for as many variations or having variations which are not so much different from your original landing page for it to lead to varied results.  Other possibility could be that your variation might be worse than the original version.

If you get to understand what does not work, you can also get to learn what should work.  With a few experiments, you can make a breakthrough content and be able to set expectations for your first landing page testing using the website optimizer.