What are Analytics Version 2
Analytics are the tools used in internet marketing by different internet marketers. These tools generate details information especially statistical information about the visitors to a particular website. An internet marketer can measure, collect, analysis and report different internet data to optimize the web marketing by using these tools.
Web analytics tools are not used only for finding out the website traffic; it is also used for different types of market researches. These tools support companies to measure the result of conventional print advertising campaigns. Marketers can estimate that how traffics change after the launch of a new promotional campaign. Marketers can know the number of visitors and total hits to a dedicated page. These tools show popularity trends which is very much helpful for the internet marketers.
Basically ecommerce site owners or marketers use analytics tools to get the answers of:
- How many visitors visited the website?
- How many visitors are unique visitors?
- How they came to the site?
- What keyword they searched with?
- How long they stayed in the website?
- What links they clicked on?
There are mainly two types of web analytics and these are:
- Off site web analytics
- On site web analytics
Off site web analytics are mainly website measurement and analysis. This contains the measurements of a site’s opportunity, visibility and comments that is going on the internet.
On the other hand on site web analytics measure a visitor’s activities in the particular website. It shows the information of the landing pages which generate more sales. It measures the performance of the site in a business context. These data is equated against the KPI for performance and then applied to improve the marketing campaigns.
Analytics tools can also be applied to have a look whether a webpage is working fine or not. After getting this information, site owners or marketers can determine the popular areas of the website and areas which are not getting traffic. Based on the information, marketers can set u their marketing plans.
There are a lot of web analytic tools available in the market. Some of these are open source and some are proprietary. Some tools are free to use and some tools need money to use. Google Web Analytic and Yahoo Web Analytic are two free popular tools.
Web Analytic tools are getting popularity now days to the internet marketers and become one of the best ways to measure the activities of the visitors. Marketers then use these information to improve their site and advertising strategies.