What is Conversion Tracking
Conversion tracking for AdWords helps you get a good measure of how effective your keywords and ads are. This is done by giving you a picture of what happens next after a visitor clicks on the ad you have created. As long as you have made a decision as to what’s important on your site as conversions, then you can track which keywords or ads are effective in leading to the desired action.
Conversion tracking promises a number of benefits to advertisers. It mainly connects your keywords to what your goals are in coming up with your campaigns and pages. You might have a goal of getting users view a specific page more than the rest, or get your online sales increased. It can tell you more which keywords are effective in meeting your goals by correlating them to conversions.
Measuring your success rate with keywords will help boost your ROI. Remember that not all keywords would be equal in achieving your targets. You can see which of your keywords serve you best using conversion tracking so that you will be able to prioritize your investments. Knowing which keywords perform best will help you achieve faster return on investment.
Adwords Conversion Tracking Basics
AdWords Conversion tracking is a free tool that you can use. If you want to know which keyword would lead to more conversions in terms of sales, this tool can help a lot. For example, if you have Keyword A and Keyword B intended to lead target users to buy an eBook from your landing page, you can track their respective conversion performance using this tool. After seeing which keyword performs better using conversion tracking, you can stop investing on the one that has low performance to make a faster ROI.
Conversion Tracking code is placed on your site. Once the code is already applied, your AdWords conversion tracking would place a cookie on one’s pc or mobile phone once your ad is clicked. If such user reaches your conversion page, the cookie would contact your web page and Google would record one successful conversion at that instant.
How Conversion Tracking Data Helps Businesses
A cookie is supposed to expire in approximately 30 days to protect a user’s privacy. In addition to that, Google also uses different servers for search results and conversion tracking. This tool becomes very important for advertisers to know how effective their advertising campaigns are. It might take a great number of views or impressions to get a click. Usually, clicks would not be the last action performed by visitors. Conversion tracking data would tell you how many clicks or views lead to an actual conversion to the desired action.
There are differences between a click-through conversion and a view-through conversion. When a visitors sees and ad, and clicks on it, then takes action to the advertiser’s call, it will count as a single click-through conversion, also simply called a “conversion”. When a visitor sees an ad but does NOT click on the ad, but later visits the store directly to purchase an item or take an action from the advertiser’s call, it is considered as a single view-through conversion.