What Makes a Landing Page Sell

What makes a landing page sell is also what makes you richer!  A landing page that works can give you so much more than what you have imagined to have.  It might need some time to learn what sells, but your efforts could surely pay off in the long run.

There are certain characteristics common to most of the very effective landing pages.  These pages have features that lead to higher conversion rates.   First of all, your landing page needs to have a very exciting offer or more.  A landing page that sells is more than what the eyes can see.  You can only do so much in creating really good looking pages, but if you are trying to offer products or services that no one likes to spend for, that could be a very big problem.  An enticing offer is one which is a solution to your target audience’s needs and wants.

It will also be helpful to present the benefits of the service or product that you are trying to offer in bulleted lists.  This way, you can capture your visitor’s attention right away within a few seconds.  Remember that online prospects have very short attention spans, and are the most trigger-happy when trying to find something online.  You only have less than four seconds to make that sale, so you can do the users a favor by concisely presenting your offer in bullets.

Beyond Looks, Content is What makes a Landing Page Sell

Your main headline is the lifeline of your landing page.  Once a visitor lands on your page, reading your main headline will tell the user whether or not it is worth the time to stay longer on your page.  If users keep reading, you have to keep them interested with exciting offers like describing benefits of what your products or services have.  Drawing your readers’ attention with lengthy test might be too tiring for them, so it pays to be concise by presenting your offer’s benefits in bullets.

You can stimulate your readers’ minds with the right combination of text and graphic.  Aside from writing content in text, you need to supplement your ideas and offers with graphics.  Offering any product or service works better if you have a graphic representation of such offer.   For example, if you are trying to sell a car, no amount of words could be more effective than a good quality picture of the model that you are trying to describe in words.

In landing page design, there is also truth in the saying that goes “a picture paints a thousand words”.   It is always best to take your own pictures to prevent copyright issues, although you can always use photos from free photograph stock sites.  If you do use these free stock photos, remember that you need to acknowledge your source.

What Makes a Landing Page Sell is The Call to Action Itself

Your landing page design depends largely on your desired goals.  If you want to have users download a product, the “download now” button becomes the most important feature of your site.  If you want people to subscribe, you need to concentrate on your “subscribe to us” action button.  If your selling something, “Buy Now!” is your magic button.  Whatever the case is,  your call to action button is the most important element of your landing page.

It can be a great waste to neglect the “call to action” button of your page.   You have to think longer about how to make this button attractive and appear clickable to your target audience.  If your goal is to capture more leads, you should refrain from making your forms too complicated and time-consuming for your visitors.  Long forms lead to visitors abandoning your page.  You can only capture the most essential information to make it a painless and quick experience for your users.

Most websites that have checkout processes integrated with Google Checkout or Paypal  perform very well.  This makes a product purchase easy and breezy for most users too, thus lesser abandonment rates.  After all, what makes a landing page sell are the quickest, simplest, and straightforward elements that save users a lot of time.  Remember that if you keep things simple and easy, you are a sure winner!