What Not To Do In Page Design Elements and SEO

What not to do in search engine optimization can’t be disregarded, as it could get your account or site penalized or entirely banned.  There are some page design elements and SEO techniques which got some sites blacklisted, and if you make the mistake of committing any of them, don’t get surprised if you’d get penalized too.

Google still remains to be the biggest search engine today, and whatever its rules are, website owners would just need to keep up.  Google has its own brand to protect and it will be natural that it should have its own rules on what it can and can’t allow in terms of web page design elements.  As much as possible, it wants to show search results which are useful and could genuinely help users.  Once you make the mistake of crossing their rules, you might never get a second chance in ranking high again.

What Not To Do: Biggest Blunders in SEO

Knowing what not to do in SEO will greatly help in making sure that you do not do anything that could get your site banned or penalized.  This will help you save the trouble and losses of the painful ban or suspension by Google.  Some of these rules can be quite obvious based on Google’s guidelines, however there are very tricky ones which webmasters and web owners commonly overlook.

First of all, make sure that you do not place your web page text only in graphics form.  Burying your text in HTML code will hide the text from crawling bots and spiders which are supposed to detect relevant content.  Google might take this as if your website’s content is intended to manipulate search engines.

Next, never have a blacklisted page linked to your website.  Blacklisted pages include “FREE for ALL” or “LINK Farm” link pages.  These kinds of sites find a way to bypass Google’s rules, and could bring any other linked sites down the drain.  You have to make sure that all of the links on your site are from high quality pages all the time.

What Not To Do: Link Buying, Cloaking, and Bad Language

Avoid using bad language on your very important pages.  One way to avoid this is by avoiding the use of all types of ethnic slurs.  Google considers racist sites to be of poor quality, as these could result to controversial events or hate crimes, and it does not want to promote such negative sites.  Remember the rule of thumb, that Google wants to “help” people, and it is important that you have contents that genuinely help users.

Link buying is also a big no no.  Google does not like the fact that one pays another site just to get linked to another.  This could imply that the buying site has poor quality as it needs to pay to get a link.  It is also not a very good business strategy for any high quality site, as promotion budget needs to be placed on really better marketing strategy.

Cloaking is also not a very good practice according to the rules.  This refers to presenting one page to the human users and another to the Google spiders when searching for keywords which are relevant.  If you happen to come across at an SEO “expert” who will suggest anything that’s supposed to be what not to do in SEO, you should start looking for a new company that can give you a lot better option.