What to Put on a Landing Page
Knowing what to put on a landing page is the most important thing to master if you want to achieve the ROI that you desire within a very short time. Tweaking your content to make effective landing pages can improve conversions by up to 500% of what you currently have.
Sure enough, marketing your landing page online using social network sites, blogs, viral videos, PPC ads, and other marketing methods like search engine optimization are proven and tested ways to drive traffic to a page. You can always get the traffic with an intelligent combination of those methods, but once you get visitors landing on your page, what’s next? Earning is not about driving traffic to your site. ROI is all about converting these visits into action.
Desired Goals Dictate What to Put on a Landing Page
Decision making on what to put on a landing page is supposed to take a long time for you to think more sensibly about it. The key to converting all your efforts to get that traffic into sales and leads comes from the right combination of a well-designed, powerfully written, and scientifically tested page. A doubled or even tripled sales, registrations, and profits can be possible with just one powerful landing page.
Your goal needs to be clearly defined right at the very start of your web page design. Having defined your goal clearly from the very beginning makes it easy for your to assess whether or not your landing page content meets your goal. Your goals could range from increasing your online subscribers, increasing completed checkouts, and the list could go on. Depending on your defined goals, you can create a concise and engaging landing page content that clearly describes what you want your visitors need to do.
A landing page needs to capture a visitor’s attention within a very short time, as short at three to eight seconds. This is the reason why you need to deliver to your target audience a landing page that is concise enough, while at the same time loads within four seconds or shorter. It is a known fact that people who surf online have very short attention spans, and if your landing page takes too long to load, your conversion rates will suffer.
Beat the Competition by Knowing What to Put on a Landing Page
Avoid committing the mistake of simply putting up a landing page, and neglecting the fundamental monitoring of its performance through analytics data. Discussion of your success does not end in traffic generation. The bottom line is that, the backbone of your success is high conversion rate through your landing page.
If you have experienced low conversion rates, your competition might be experiencing otherwise. You could be losing, while they are winning. If this is the case, you do not have to throw away all of your efforts by starting all over again with a brand new landing page. This could get you back to square one. All you have to do is do a little vital tweaking to get better performance. Low conversion rates could mean low sales, low registration, and low ROI for you. To sort things out, you can start reviewing your landing page’s flaws.
It’s the Content That Matters on a Landing Page
If you do not understand what to put on a landing page, you are in a very big trouble. A good landing page is beyond what the eyes can see. An excellent content is the right combination of psychology principles in making that sale and the application of the most appropriate technology to make powerful content.
Powerful landing page content effectively connects with your audience. Place something that catches attention, is useful to your audience, interesting enough, and adds value to your visitors. It should be something that helps your visitors in one way or another.
Landing page headlines matter the most. If you fail to create powerful headlines that engage your target visitors, you will never go farther than your page being abandoned. You can test headlines on different landing page variations and see which ones get you the most conversion rates.
Most importantly, less is always more! KISS principle still rules: Keep It Straight and Simple. No need to confuse your audience. All it takes for you to win is to be direct and clear in sending your message across!