What’s New with Google AdWords Editor 12

Google recently launched Google AdWords Editor 12 with some new features to make advertiser’s jobs much easier. The new editor has a fresh design, faster downloads, and the ability to build custom rules. Here’s a further look into the new features.

Custom Rules

The new editor allows users to develop custom rules which fit the marketer’s best practices. There are a number of AdWord extensions advertisers use to entice users to click their ad. A very common practice is to utilize sitelinks within the search ads. When the rule is implemented to specific ads the editor will let the user know if the ads are not meeting the requirements. Rules can be custom rules made by the users or use recommended rules suggested by Google Editor.

Fresh Design

What a updated software be without a new, fresh design? Google understands design and user experience and with the new design users will offer a visual experience. The design won’t affect how the editor is ran, it’s strictly to enhance the look of the editor.

Speedy Downloads

Once the new editor is updated to version 12, the data from your accounts will be transferred over. The results, faster downloads to your account and no long waits for data to be downloaded. Lets face it, everyone wants to work faster, with the new update advertisers are able to get more done. It’s safe to guess the next version will be faster than version 12 as well.

Maximizing Conversions with Bidding

The web version of Google’s Maximizing Conversions kicked off a few months ago and has provided excellent results for marketers. Now the latest version of the editor will utilize this technology. This will automatically set ad bids based on the ideal price. The end result, more conversions throughout the day based on your daily budget.

Image Upload

One more great new feature the editor has is the ability to upload 20 images and videos for Universal App Campaigns. This goes back to the speedy downloads, instead of downloading now we can upload faster.

New customization fields for responsive ads have also been added to the editor. The four new ad fields that have been implemented include, “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”