Increased the amount of personal information collected for each lead
How We Did It: Our biggest hurdle was figuring out how to make the users feel comfortable enough to give their personal information for a loan application.
Localizing each landing page for the specific city it was advertising in
Prominently showing the clients positive reviews
Assuring customers that there was no credit card necessary
Using a status bar to indicate the length of the form
Drive higher CTR's (click through rates)
Increase revenue for their ad placements
61.9% improvement for Ad CTR's
14.3% improvement for average CPC revenue
How We Did It: We had to go back to the drawing board and strip their existing ad placements to code in more attractive placements.
Placed ads where the eye would naturally see them
Blocked irrelevant ads from showing
Implemented a slide up ad space on the bottom of every page
Integrated multiple ad placement networks (previously only using AdSense)
Payless Water Heaters
Update their image
Create a more 'local' experience for each customer
Increase visitor engagement
50% increase in time on site
6.8% increase in average pages per visit
Developed a cleaner and more engaging website
How We Did It: We opted for a cleaner, more streamlined website with less emphasis on 'options' and more emphasis on ease of use and attractive coloring.
Changed the color scheme
Redesigned the site with more rounded corners, updated fonts and sharper images
Trimmed down the menu items and combined pages to streamline the site
Increase phone calls and form submissions
Improve user engagement
Streamline the site
Doubled the amount of calls received
126% improvement in time on site
How We Did It: Over 70% of their customers call instead of filling out a form so we had to devise a plan to entice customers to call.
Added localized 'areas of service'
Showcased reviews on Google, Yelp, etc.
Created landing pages for each city
Smoky Mountain Auto Detailing
Gained an additional 60 leads per month which is over a 400% improvement!
Updated the website to match the company image
How We Did It: Smoky Mountain had a website that was built by Yellow Pages that didn't quite capture thier image and wasn't converting well so we had to make some changes.
Highlighted their individual services
Brought attention to their 'free pickup' service
Showcased their amazing reviews and testimonials
Increase user engagement
Make the site easy to use
Help to drive more traffic to events
Increased average pages per visit from 2.5 to over 4.5
Improved engagement of videos and content
How We Did It: TEDxGatewayArch is focused on engaging their users and driving them to local events in St Louis.
Made events easy to see
Added social functions that were engaging
Showcased TED videos to engage the users
Coffee Bean Extract
Hit target CPA within 6 weeks
Brought an additional 1000+ conversions per month
How We Did It: This client was struggling to hit their profitable CPA. We redesigned their pages and ran split tests to make improvements.
Split test different price points
Made changes to the shopping cart
Reduced the amount to steps in the checkout process
Created different landing pages for different traffic sources
PureHill Garcinia Cambogia Extract
Increased conversions by 26.65% in only 10 days
66.12% increase in visitors adding products to cart
How We Did It: The client needed help increasing their conversion rates without raising their CPA. So we took the challenge and did the following to meet and exceed goals.
Split test 4 different landing pages
Added a prominent "Buy Now" button in the header
Optimized the mobile view to display better
Medical Care Alert
Increase conversion rate on qualified phone calls
Decrease Bounce rate (and wasted ad spend)
Increased Conversion Rate from 4.41% to 9.86%
Decreased Bounce rate by 7%
How We Did It: The client wanted to generate more qualified phone calls to inside sales reps without breaking the bank for additional ad spend. The ppc was already optimized and performing perfectly, so he wanted to take it to the next level with conversion rate optimization.
Simplified the graphic design and functionality to eliminate distractions
Improved the sales copy to hit the emotional triggers of the target customers
Created one single and clear call to action as the next step
Integrated a common powerful marketing message across keywords, ad language, headline, and copy
Offered a free bonus with a deadline to create scarcity and entice them to call today