HVAC, Heating, and Cooling Twitter Internet Marketing Tips and Advice
As the owner of a HVAC, heating and cooling business, you may find yourself wearing many hats, bookkeeper, salesperson, customer service, and marketing director to name just a few. If you found this article, then you are most likely interested in learning how you can better promote your business online. Twitter is a great choice for many companies, and the HVAC, heating and cooling industry is no exception.
Warning: Don’t Be Fooled by Fake Followers
The delineating point between success and failure is how you choose to build your twitter presence. If you do a quick search of the internet, you will find more than one place that will let you “buy twitter followers” at a very low cost. Unfortunately, unless you only want to appear to have followers, this is a waste of money because most of those accounts are fake and on the rare occasion they are real, they may not be anywhere close to your service area. To make a long story short, do not by Twitter followers from Fiverr or Freelancer! That having been said, let’s take a look at a few ways you can actually promote your HVAC, heating, and cooling business via Twitter internet marketing.
What Are Your Twitter Advertising Options?
As I am sure you know, Twitter is a social media site that allows you 140 characters to share your thoughts, message, or promotions to your followers. If followers like what you have posted, they are given the option to re-tweet it. If you want to expand you Twitter following with real users, you can speed up this process using paid advertising through twitter. You are given the option to pay for promoted tweets and promoted accounts.
Paid Advertising on Twitter
Promoted Tweets – This option allows you to make one or several tweets and then promote it to users based upon their interests, location, gender, and several other options. Once you create your promoted tweet, you will be charged each time someone engages your tweet. This can include clicking on, replying to, or re-tweeting your post.
Promoted Accounts – Choosing this option will add your profile to a promoted account list. This offers you the same targeting options as the promoted tweet option. Instead of paying for any action people take, you are only charged when you gain a new follower through the promoted accounts list. Personally, I like this method over promoted tweets since you are gaining followers who you can promote future tweets to. Those being said, think of your marketing as a portfolio and diversify.
As with other paid marketing platforms such as Google Adwords or LinkedIn marketing, there are ways to optimize the benefits of each dollar spent on Twitter, consult with our team for more details on how we can help you optimize your Twitter campaign.
Un-Paid Twitter Marketing for your HVAC, Heating, and Cooling Business
Inviting Your Acquaintances – While this method isn’t fast or easy; it is a solid way to grow your following on Twitter. To get started, invite everyone you are connected with on other sites and your current customers to join you on Twitter. If they don’t flock to your page, try giving away a discount or announce special offers solely through Twitter.
Cross Promotion – This really goes beyond just Twitter, but it is effective. On your website and each of your other social media profiles, you should mention your other accounts. So, you website should link to Facebook and Twitter, Facebook should link to your website and Twitter and so on. Just think of this as fan consolidation.
Do Unto Others – Have you ever been told do unto others as you would have them do unto you? That age old advice holds true even on Twitter in 2013. If you want others to follow you and re-tweet your posts, then follow them and re-tweet some of their posts. This doesn’t mean you should follow everyone and auto re-tweet, but if a post is good, share it.
Twitter can be a great way to promote your HVAC, heating, and cooling business online. Here at Adficient we believe that if you are going to do something, you should be the best. If you would like help optimizing your Twitter campaign, our team would be happy to help. Contact us today to learn more.