Textbook Assault

Textbook Assault came to AdFicient to help them optimize and manage their pay per click campaigns for their new service. They show all retailers that sell textbooks you are interested in so that you can always find the best deal.

We created a set of advertising banners to go along with their services and improve their PPC campaign conversion rates. In addition, we created 3 different sets of banners for each school subject so that it could be split tested and we could find a definitive winner.