Pay Per Click Management Software Reviews
Below are reviews AdFicient has conducted about various pay per click management software. A minimum of 10 hours has been spent reviewing each software and all the features it has. All pay per click software companies claim to make your account more profitable. We have been in the business of managing pay per click accounts for over 8 years and we know what it takes to make an account profitable.
Every pay per click software needs an exceptional account manager behind it. There is no magic pay per click software that will do everything for you. These reviews go over the advantages and disadvantages of each software.
Want expert help to find the right software for your business? Give us a call today.
If there is a pay per click management software you would like to have ranked please fill out the form at the very bottom of the page.
| — The Rating System — | ||||
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| Excellent | Good | Average | Below Average | Poor |
| Compare Top Pay Per Click Software Providers | Clicksweeper Review | Acquisio Review | Clickable Review | Apex – Bid Maxamizer Review | Click Equations Review | Adapt – Web Visible Review | ||
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| Top 12 Evaluation Criteria | Overall Rating (0 to 100) | 85 | 57 | 70 | 45 | 63 | Overall Rating (0 to 100) | 67 |
| Effectiveness to Increase Profits | |
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Effectiveness to Increase Profits | |
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| CPA and ROI Bid Changes | |
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CPA and ROI Bid Changes | |
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| CPA and ROI Ad Changes | |
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CPA and ROI Ad Changes | |
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| Reporting | |
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Reporting | |
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| Pricing Structure | |
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Pricing Structure | |
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| Has a Mass Editor Like the Google Adwords Editor | No Mass Editor | |
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No Mass Editor | Has a Mass Editor Like the Google Adwords Editor | No Mass Editor | |
| Interface for Multiple Account Management | |
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Interface for Multiple Account Management | |
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| Software Interface | |
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Software Interface | |
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| Account Import | |
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Account Import | |
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| Account Setup for CPA or ROI | |
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Account Setup for CPA or ROI | |
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| Quality Score Management For Google Adwords (Improving click Through Rates) | |
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Quality Score Management For Google Adwords (Improving click Through Rates) | |
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| Web Based | Yes | Yes | Yes | No | Yes | Web Based | Yes | |
| Customizable Performance Alerts | |
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Customizable Performance Alerts | |
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| Overall Rating | 85 | 57 | 70 | 45 | 63 | Overall Rating | 67 | |
| Compare Top PPC Software Providers for Effectiveness to Increase Profits | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Effectiveness to Increase Profits | Can Automatically Make Adjustments for a Specified CPA or ROI | |
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Can Automatically Make Adjustments for a Specified CPA or ROI | |
| Speed at Which the Adjustments Will be Implemented | |
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Speed at Which the Adjustments Will be Implemented | |
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| Gives Account Overviews for Key Metrics | |
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Gives Account Overviews for Key Metrics | |
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| Saves Time | |
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Saves Time | |
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Overall Grade | |
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| Compare Top PPC Software Providers for ROI Bid Changes | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| ROI Bid Changes | Effectiveness of Bid Changes for CPA or ROI | |
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Effectiveness of Bid Changes for CPA or ROI | |
| Make Suggestions for Bid Changes on the Search Network for CPA or ROI | |
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Make Suggestions for Bid Changes on the Search Network for CPA or ROI | |
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| Make Suggestions for Bid Changes on the Search Network for Click Through Rate | |
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Make Suggestions for Bid Changes on the Search Network for Click Through Rate | |
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| Make Suggestions for Bid Changes on the Content Network CPA or ROI | |
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Make Suggestions for Bid Changes on the Content Network CPA or ROI | |
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| Make AUTOMATIC Bid Changes on The Search Network CPA or ROI | |
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Make AUTOMATIC Bid Changes on The Search Network CPA or ROI | |
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| Make AUTOMATIC for Bid Changes on The Content Network CPA or ROI | |
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Make AUTOMATIC for Bid Changes on The Content Network CPA or ROI | |
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| The Bid Change Reward or Punishment Rate Can Be Set By The user | |
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The Bid Change Reward or Punishment Rate Can Be Set By The user | |
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| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for ROI Ad Changes | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| ROI Ad Changes | Effectiveness of Ad Pause Changes for CPA or ROI | |
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Effectiveness of Ad Pause Changes for CPA or ROI | |
| Make Suggestions for Ad Pause Changes for CPA or ROI | |
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Make Suggestions for Ad Pause Changes for CPA or ROI | |
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| Make Suggestions for Ad Pause Changes for Click Through Rate | |
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Make Suggestions for Ad Pause Changes for Click Through Rate | |
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| Make AUTOMATIC Ad Pause Changes for CPA or ROI | |
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Make AUTOMATIC Ad Pause Changes for CPA or ROI | |
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| Will Alert You If an Adgroup Has Zero or Only One Active Ad | |
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Will Alert You If an Adgroup Has Zero or Only One Active Ad | |
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| The Bid Change Reward or Punishment Rate Can Be Set By The user | |
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The Bid Change Reward or Punishment Rate Can Be Set By The user | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Reporting | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Reporting | How Easy it is to Set Up Reports | |
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How Easy it is to Set Up Reports | |
| Pre Built Report Templates | |
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Pre Built Report Templates | |
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| Reports for ALMOST Every Metric Available | |
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Reports for ALMOST Every Metric Available | |
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| Report to See the Performance of Different Website On The Content Network | |
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Report to See the Performance of Different Website On The Content Network | |
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| Daily Automated Emailed Reports | |
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Daily Automated Emailed Reports | |
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| Weekly Automated Emailed Reports | |
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Weekly Automated Emailed Reports | |
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| White Labeled Reports | |
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White Labeled Reports | |
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| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Pricing Structure | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Monthly Pricing Structure | Type of Pricing | By Number of Keywords (Monthly) |
By Budget (Monthly) |
By Budget (Monthly) |
By Number of Keywords (Monthly) |
By Budget (Monthly) |
Type of Pricing | By Budget (Monthly) |
| Base Price | $35 | $1000 | $129 | $120 – Professional Edition | $1000 | Base Price | $1500 | |
| Additional Usage Costs | $10 for 1000 Keywords (1001 to 4000) $7 for 1000 Keywords (4001 to 10000) $5 for Every 1000 Keywords Over 10001 Keywords |
2% Over $30K 1.75% Between $100K and $250K 1.5% Between $250K and $500K 1.25% Between $500K and 1M |
5% | $20 for Every 2500 Keywords | 3% Between $25K and $50K 2.5% Between $50K and $100K 2.25% Between $100K and $500K 2% Over $500K |
Additional Usage Costs | 2% of Ad Spend | |
| Google API Costs | You Pay API | You Pay API | They Pay API | You Pay API | They Pay API | Google API Costs | You Pay API | |
| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Mass Editors | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Has a Mass Editor Like the Google Adwords Editor | Mass Editor Very Similar to the Google Adwords Editor for Google, Yahoo and MSN | No Mass Editor | |
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No Mass Editor | Mass Editor Very Similar to the Google Adwords Editor for Google, Yahoo and MSN | No Mass Editor |
| How Easy the Mass Editor is to Use | No Mass Editor | |
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No Mass Editor | How Easy the Mass Editor is to Use | No Mass Editor | |
| Easily Transfer Accounts from Google to Yahoo to MSN and Vise Versa | No Mass Editor | |
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No Mass Editor | Easily Transfer Accounts from Google to Yahoo to MSN and Vise Versa | No Mass Editor | |
| Mass Editor Use Your API for Google Adwords Only | No Mass Editor | You Pay API | They Pay API | You Pay API | No Mass Editor | Mass Editor Use Your API for Google Adwords Only | No Mass Editor | |
| Speed the Mass Editor Can Import Data | No Mass Editor | |
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No Mass Editor | Speed the Mass Editor Can Import Data | No Mass Editor | |
| Speed the Mass Editor Can Update Data | No Mass Editor | |
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No Mass Editor | Speed the Mass Editor Can Update Data | No Mass Editor | |
| Copy and Paste Functionality in Mass Editors | No Mass Editor | |
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No Mass Editor | Copy and Paste Functionality in Mass Editors | No Mass Editor | |
| Can Easily Edit All or Just one Keyword Bid for Search | No Mass Editor | |
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No Mass Editor | Can Easily Edit All or Just one Keyword Bid for Search | No Mass Editor | |
| Can Easily Edit All or Just one Adgroup Bid for Content | No Mass Editor | |
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No Mass Editor | Can Easily Edit All or Just one Adgroup Bid for Content | No Mass Editor | |
| Can Easily Edit All or Just one Ad | No Mass Editor | |
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No Mass Editor | Can Easily Edit All or Just one Ad | No Mass Editor | |
| Can Easily Edit All or Just one Adgroup | No Mass Editor | |
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No Mass Editor | Can Easily Edit All or Just one Adgroup | No Mass Editor | |
| Can Easily Edit All or Just one Campaign | No Mass Editor | |
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No Mass Editor | Can Easily Edit All or Just one Campaign | No Mass Editor | |
| Can Easily Edit All or Just one Adgroup Bid for The Content Network | No Mass Editor | |
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No Mass Editor | Can Easily Edit All or Just one Adgroup Bid for The Content Network | No Mass Editor | |
| Overall Grade | No Mass Editor | |
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No Mass Editor | Overall Grade | No Mass Editor | |
| Compare Top PPC Software Providers for Interface for Multiple Account Management | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Interface for Multiple Account Management | Can Easily See All the Accounts Stats Overview on Google, Yahoo and MSN | |
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Can Easily See All the Accounts Stats Overview on Google, Yahoo and MSN | |
| Can Easily See All the Accounts Stats Overview (Date Range Comparison) on Google, Yahoo and MSN | |
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Can Easily See All the Accounts Stats Overview (Date Range Comparison) on Google, Yahoo and MSN | |
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| Multiple Account Management Interface | |
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Multiple Account Management Interface | |
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| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Software Interface | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Software Interface | Ease To Navigate Between Accounts | |
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Ease To Navigate Between Accounts | |
| Ease to Navigate to Campaign, Adgroup, Ad and Keyword Level | |
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Ease to Navigate to Campaign, Adgroup, Ad and Keyword Level | |
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| Appearance | |
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Appearance | |
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| Help Documentations | |
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Help Documentations | |
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| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Account Import | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Account Import | You Give the Login Info and The Software Imports Everything Else | |
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You Give the Login Info and The Software Imports Everything Else | |
| Automatic Account Sync | |
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Automatic Account Sync | |
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| Daily Account Sync | |
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Daily Account Sync | |
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| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Software Interface | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Account Setup for CPA | Can Set Account Wide CPA or ROI Goals | |
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Can Set Account Wide CPA or ROI Goals | |
| CPA or ROI Goals Can Be Set At The Campaign Level | |
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CPA or ROI Goals Can Be Set At The Campaign Level | |
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| CPA or ROI Goals Can Be Set At The Adgroup Level | |
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CPA or ROI Goals Can Be Set At The Adgroup Level | |
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| CPA or ROI Goals Can Be Set At The Keyword Level | |
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CPA or ROI Goals Can Be Set At The Keyword Level | |
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| Can Set Thresholds for Punishment and Reward for Bidding Based on CPA or ROI | |
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Can Set Thresholds for Punishment and Reward for Bidding Based on CPA or ROI | |
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| Can Set Thresholds for Pausing Ads | |
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Can Set Thresholds for Pausing Ads | |
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| Can Fully Customize Bid Rules | |
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Can Fully Customize Bid Rules | |
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| Overall Grade | |
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Overall Grade | |
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| Compare Top PPC Software Providers for Quality Score Management (For Google Adwords) | Clicksweeper | Acquisio | Clickable | Apex – Bid Maxamizer | Click Equations | Adapt – Web Visible Review | ||
| Quality Score Management (Improving click Through Rates) | Notification of Low Click Through Rate Keyword | |
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Notification of Low Click Through Rate Keyword | |
| Notification of Low Click Through Rate Ad | |
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Notification of Low Click Through Rate Ad | |
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| Notification of Poor Landing Page Relevance | |
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Notification of Poor Landing Page Relevance | |
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| Overall Grade | |
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Overall Grade | |
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